Australia’s Biggest Morning Tea survey highlights that Australians still enjoy a simple ‘cuppa’
Food and drink fads come and go, but the recent results from Cancer Council NSW’s Australia’s Biggest Morning Tea survey announced today reveal that Australians have remained loyal to the good old ‘cuppa.’
The Newspoll survey, conducted among 1230 Australians aged 18-64 years finds that a whopping majority (72 per cent) prefer to drink their tea in a humble mug, followed by the tea cup and saucer (12 per cent).
40 per cent of Australians are enjoying at least one cup of tea per day, with over two thirds of 18-64 year olds drinking a cup of tea at least once per week. Women lead the trend of at least one cup a day at 43 per cent, compared to 36 per cent of men.
While 70 per cent of Australian tea drinkers look forward to their morning cup of tea, this ritual goes well beyond the start of day routine. In fact, those Australians who drink tea at least once per day are enjoying an average of 2.9 cups daily. Older Australians are the biggest tea drinkers by age, with the 50-64 year old age group drinking an average of 3.2 cups per day, while 18-24 year olds drink on average 2.4 cups per day.
While some may see drinking tea as a way to enjoy some ‘me-time,’ the survey reveals that three quarters of tea drinkers like to enjoy a cup of tea with friends.
80 per cent of Australian tea drinkers claim that they drink tea to relax when they are stressed, and this decreases with age, being most likely amongst 18-34 year old (86 per cent). Further, over half (54 per cent) of Australian tea drinkers drink tea for health reasons, with 18-34 year olds again more likely to do so than any other group (61 per cent). That being said, if Australian tea drinkers had the opportunity, they would most like to have a cup of tea with Hollywood star Hugh Jackman, followed by the young royals, Prince William and Kate, Duchess of Cambridge, when provided with a list of well-known personalities.
Jim L’Estrange, CEO, Cancer Council NSW, sees the results of the Australia’s Biggest Morning Tea survey as a timely reminder to make every cup count this year when it comes to beating cancer:
“It is great to see from our survey results that tea still reigns as a beverage of choice across the country, particularly as we continue to encourage people to host their own Australia’s Biggest Morning Tea throughout May and June.
“Every cup of tea can make a big difference to the lives of thousands of Australians who are affected by cancer. We have seen huge advancements in treatment, as well as significant improvements in survival rates since morning teas first began 21 years ago, but there is still more to be done.
“This year we are aiming to recruit 11,100 generous morning tea hosts to help raise $4.6million towards Cancer Council’s life-saving work into prevention programs, world class research, advocacy work and support services.”
The official Australia’s Biggest Morning tea day is on Thursday 22nd May 2014, but hosts can put on an event any time during May and June. Registrations are now open and signing up is easy, simply visit www.biggestmorningtea.com.au or call 1300 65 65 85.
Media contact: Laura Cairnduff, PR Officer at Cancer Council NSW, 02 9334 1408, 0423 421 382 or email@example.com
Notes to editor:
Australia’s Biggest Morning Tea Ambassadors include;
- Janelle Bloom
- Gary Mehigan
- Darren Robertson
- Miguel Maestre
- Anna Gare
- Justin North
- Barry Du Bois
- Dominique Rizzo
- The Kaplan Sisters
How every cup counts:
Can help us give a newly diagnosed cancer patient important support and information resources to help them through their cancer journey.
Can help offer free exercise programs to help cancer patients build strength and fitness during and after treatment.
Can help transport cancer patients to and from hospital for treatment.
Can help the Cancer Council Helpline 13 11 20 provide free and confidential information and support on all aspects of cancer.
Can help provide free accommodation to cancer patients, their families and carers during treatment.
Can help fund ground-breaking research into new and better ways to prevent, diagnose and treat cancer. One dollar at a time you are making a difference helping to fund Cancer Council’s research, prevention, education and support services.
Newspoll key findings:
- 40 per cent of Australians aged 18-64 drink tea at least once per day
- 67 per cent of Australians drink tea once per week or more
- 36 per cent of men enjoy tea at least once per day, while 43 per cent of women enjoy tea at least once per day
- 65 per cent of men enjoy tea at least once per week, while 69 per cent of women enjoy tea at least once per week
- Australians who drink tea every day drink an average of 2.9 cups per day
- Older Australians are the biggest tea drinkers by age, with 50-64 year olds drinking an average of 3.2 cups per day, while 18-24 year olds drink on average 2.4 cups per day
Types of tea
- Regular black tea is the most common tea drank among Australians ( 62 per cent), with English Breakfast Tea and Green coming in joint second (45 per cent each) of the teas measured
- Green Tea was the most popular tea amongst 18-34 year olds ( 56%), while 35-49 year olds and 50-64 year olds prefer a simple black tea (63 per cent and 72 per cent respectively)
Drinking tea with friends
- When provided with a list of well-known people, Australians said they would most like to have a cup of tea with was Hugh Jackman, followed by Prince William and Kate
- Australians would rather have a cup of tea with Hugh Jackman than Tony Abbott
- 75 per cent of Australian tea drinkers enjoy a cup of tea with friends
- The tea party of choice for Australians is a high tea with all the trimmings (30 per cent), followed by a garden tea party (20 per cent)
- 72 per cent of Australians prefer to drink their tea in a mug rather than a tea cup and saucer or fine china
- 70 per cent of Australian tea drinkers look forward to their morning tea
- 78 per cent of Australians would classify tea as one of their favourite drinks. This is consistent across age ranges
- Over half (54 per cent) of Australian tea drinkers drink tea for health reasons
- 18-34 year olds are more likely to drink tea for health reasons than any other group (61 per cent)
- Over half of Australians (54 per cent) believe it is important that the tea they drink is grown and produced in Australia